Elysium

• Legacy: The brand was founded on the legacy of Fabris, a company that has played a key role in Italy’s metal roofing and cladding industry since 1945.
• Rebranding goal: While carrying forward decades of craftsmanship and heritage, the brand sought to add a modern, innovative image to its traditional identity and reposition itself as a future-oriented category leader.

• Core concept: “Craftsmanship elevated through innovation”
• Brand positioning: Elysium was positioned not merely as a building-material supplier, but as a comprehensive building-envelope solutions company integrating proprietary product systems, expert consulting, sustainable design, and a professional installation network.

① Logotype & Ink Traps

• A custom logotype was developed based on the curves and joints found in Elysium’s metal systems.
• Precisely constructed ink-trap details throughout the letterforms visually represent the logic, precision, and modularity of architectural construction.

② Graphic System & Layout

• A disciplined grid, clean typography, and architectural compositions express both the regularity and flexibility of metal cladding.
• A sophisticated color palette and controlled contrast create a progressive, distinctive tone within a B2B industrial category that can otherwise feel visually conservative.

Elysium’s new identity is a highly resolved rebranding case that combines refined Italian craftsmanship with a contemporary engineering narrative in an architectural-materials category centered on functionality and precision.