The Model Can Create Motion. The Editor Creates the Argument
1. The Center of AI Video Production Shifts (Quality ➔ Control and Editability)
- After moving beyond the stage of generating an 8-second high-quality video as a one-off prompt, the core becomes a repeatable and controllable workflow that can respond to brand guidelines, revision requests, and multiple aspect ratios.
- AI-generated video is treated not as the final finished product, but as source material for the editor to combine and process.
2. Reference and Motion-Based Control Matter More Than Prompts
- Visual consistency: A single reference image (keyframe) preserves composition, color, and character consistency far better than adjective-heavy text prompts. (Using Google Veo, Luma Ray, etc.)
- Motion and timeline preservation: Instead of leaving performance and camera work entirely to AI, desired direction is secured by transforming filmed footage or rough 3D animatic video (Video-to-Video). (Using Runway Aleph, etc.)
3. A System Centered on 'Routing' and 'Archiving', Not a Single Model
- Since one model cannot solve everything, a routing approach combines multiple tools according to purpose (background, characters, video transformation, cost, etc.). (Adobe Firefly, Runway Workflows, etc.)
- To respond to revision requests, prompts, reference materials, settings, and model selection information are saved to build a reproducible pipeline that can be recreated at any time.
4. Nine Production-Ready Workflow Steps
- Planning and brief writing: brand constraints, key message, platform definition
- Collecting reference packages: securing references for products, UI, characters, colors, etc.
- Building a storyboard: organizing around communication rather than technology
- Deciding the production method for each shot: choosing among simple generation, reference-based generation, video transformation, and traditional methods
- Low-cost preview validation: finalizing timing and composition before high-resolution rendering
- Targeted partial revisions: fixing only the problematic elements instead of regenerating everything
- Timeline editing & compositing: final finishing on the timeline for UI, fonts, sound, color correction, etc.
- Separate QA: checking character consistency, hand/face artifacts, subtitles, and rights relationships
- Methodology archiving: saving the prompts and assets used for future revisions
