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Creativity Needs Bad Ideas Too | XPLORED

Wednesday, September 9

HomeSavedInsightsToolsProjectsWrite a post

Creativity Needs Bad Ideas Too

Creative Review

Creativity Needs Bad Ideas Too — Image source: Creative Review · Emily Watson

1. The process skipped by plausible results

AI can produce drafts quickly, but the speed at which you get a finished result is not the same as the creator’s rate of growth.

While reducing trial and error, the chance to see problems in a new way and revise judgment may also disappear.
What matters is not only the finished result, but also the experience of recognizing what makes a good idea.

2. Failure and critique build judgment

Awkward attempts and blunt feedback are the materials that develop ideas.

Critique from colleagues and mentors pulls you out of your own thinking and helps you see whether an idea actually works.
What at first seemed poor can, through revision and review, open up a new direction.
- Fast response metrics alone make it hard to fully replace this kind of learning.

3. An environment where less-finished thoughts survive

When exploration time shrinks under the pressure of speed and volume, familiar and safe results are likely to repeat.

Do not demand polished results from the first proposal, and leave room for ideas to develop.
Review the idea itself before decorating the presentation materials.
Bring ideas explored on your own into critique, and develop unfamiliar ones enough.

XPLORED View

As production speeds up with AI, how to redirect the time saved toward exploration and critique becomes important.

Good times to read

When drafts come out quickly with AI but the results feel similar
Teams that demand a high level of completion from the first review

Key takeaways

In the first review, separate an idea’s potential from its visual completeness
Keep the reasons for rejected ideas so they can be used as material for the next round of exploration

This article is summarized and interpreted by XPLORED based on publicly available original sources and related materials. Rights to the original source and materials included in it belong to their respective rights holders. If a rights holder requests a correction or removal, we will review and respond promptly.

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Author

Emily Watson

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Product

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CreativeProcessAICritique

Author

Emily Watson

Category

Product

Tags

CreativeProcessAICritique