Brandt Gallery, from a personal name to an open platform
1. Shorten the name, broaden the identity
To mark its 10th anniversary, Rutger Brandt Gallery in Amsterdam has changed its name to Brandt.
- While carrying forward the founder’s personal base, it aims to become a more open platform that holds artists and artistic ideas.
- Design studio Bureau Brandt has translated this direction into a new visual system.
2. Add a flexible expression to a solid logo
A custom wordmark and a distinctive typeface share the roles of boldness and friendliness.
- The wordmark creates the brand’s presence with a heavy, concise form.
- The message typeface uses ABC Laica from Swiss type foundry Dinamo.
- Based on the contrast between a broad nib and a pointed nib, the typeface adds a playful and personal expression to its structure.
3. Put the works first, and leave a presence through color
A restrained black-and-white color system is designed so that artists and works become the main focus.
- Black and white are used as the basic basis that supports the works.
- Bright blue is applied only in limited moments when needed.
- It keeps the works highly visible while leaving a clue that allows the brand to be recognized.
