CERA — Interiors Shaped by Story
1. Brand Core Concept
- Slogan : "Interiors shaped by story" (Spaces shaped by story)
- Direction : As an interior architecture studio, it excluded the intuitive reproduction of history or the pursuit of trends. It visualized an architectural methodology that gathers fragments from different eras and cultures to orchestrate them into a single new narrative.
2. Typography
- Main Typeface : Dinamo’s ABC Arizona Flare was used. It shows a refined balance in which the structural clarity of sans-serif and the humanistic warmth of serif coexist.
- Logotype Customization : The details were modified, such as reconstructing the leg of the 'R' in a straight line and softly rounding the end. It secured timelessness that can maintain its identity for a long time without being swept up in temporary trends.
3. Symbol and Graphic Motif
- 'Running Archer' Archetype : An archetype that has long been handed down through mythology and ancient cultures was introduced as the symbol mark. Moving beyond a simple static emblem form, it visually conveys dynamism, a clear sense of purpose, and the pursuit of an ideal, adding vitality to a historical motif that could otherwise become heavy.
4. Color and Layout
- Color Palette : A slightly toned-down combination of beige, neutral gray, and black/white creates a restrained and neat atmosphere.
- Whitespace and Structure : It avoids excessive ornamentation and emphasizes the narrative inherent in the typography and spatial photographs themselves through generous whitespace.
5. Digital Experience
- Narrative-centered web design :It goes beyond a portfolio that simply lists results (finished interior photos). It is structured so that the materials that inspired the project, historical reference images, and text unfold like one story through scrolling and sequence (order).
