MOIDA Brand Identity Renewal

BehancePlus X

AI summary focused on the core points of the original article.

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1. Project Overview

Project: MOIDA Brand Identity Renewal
Lead creators: Plus X, Seungmin Lee, June Bae, Kang Juhyun, Changhyun Kim, yoonseong lee
Fields: K-Beauty / beauty brand design, logo design, graphic design, packaging and retail design, art direction
Tools: Adobe Photoshop, Illustrator, After Effects

2. Key Design Elements and Analysis

1) Branding Strategy and Value Definition

The existing meaning of MOIDA—gathering and filling—was reinterpreted through a modern, refined K-Beauty skincare and beauty-lifestyle design language.
A clean, minimal product lineup repositioned the brand as a professional yet emotionally engaging premium beauty brand.

2) Visual Identity & Symbol/Wordmark

Symbol and graphic motif: Soft curves and restrained straight lines create an organic yet orderly visual form.
Color palette: Subtle tones and restrained color accents replace overly vivid colors, emphasizing product purity and the fundamental functionality of skincare.

3) Packaging and Graphic Applications

Containers and packaging: Simple text placement and generous whitespace balance readability with a premium impression.
- Material and texture: Contrasting matte surfaces with transparent and translucent materials visually conveys a soft texture against the skin.

4) Retail & Communication Showcase

Consistent graphic motifs extend across posters, graphic applications, retail displays, and key visuals to strengthen brand recognition.

XPLORED View

The MOIDA renewal translates the meaning of “gathering and filling” into an extensible beauty-brand language spanning curves, whitespace, materials, and retail environments.

Good situations for reading

When renewing a K-Beauty brand with a minimal yet emotionally engaging identity
When extending a consistent identity from the logo into packaging and retail

Points to take away

Restrained color and whitespace operate as a system that makes product functionality and material texture more visible.
Repeatable graphic motifs across packaging and retail prevent a renewal from remaining a one-off visual treatment.

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