MOIDA Brand Identity Renewal
1. Project Overview
- Project: MOIDA Brand Identity Renewal
- Lead creators: Plus X, Seungmin Lee, June Bae, Kang Juhyun, Changhyun Kim, yoonseong lee
- Fields: K-Beauty / beauty brand design, logo design, graphic design, packaging and retail design, art direction
- Tools: Adobe Photoshop, Illustrator, After Effects
2. Key Design Elements and Analysis
1) Branding Strategy and Value Definition
- The existing meaning of MOIDA—gathering and filling—was reinterpreted through a modern, refined K-Beauty skincare and beauty-lifestyle design language.
- A clean, minimal product lineup repositioned the brand as a professional yet emotionally engaging premium beauty brand.
2) Visual Identity & Symbol/Wordmark
- Symbol and graphic motif: Soft curves and restrained straight lines create an organic yet orderly visual form.
- Color palette: Subtle tones and restrained color accents replace overly vivid colors, emphasizing product purity and the fundamental functionality of skincare.
3) Packaging and Graphic Applications
- Containers and packaging: Simple text placement and generous whitespace balance readability with a premium impression.
- Material and texture: Contrasting matte surfaces with transparent and translucent materials visually conveys a soft texture against the skin.
4) Retail & Communication Showcase
- Consistent graphic motifs extend across posters, graphic applications, retail displays, and key visuals to strengthen brand recognition.
