HIGH FIVE 26 × Wanted Lab

• Project name: HIGH FIVE 26 & wanted Lab
• Main creators: Wanted Lab
• Field: Conference brand identity (Event/Conference BX), branding, graphic design, motion graphics
• Tools used: Adobe Photoshop, Illustrator, After Effects

1) Branding Concept & Motif

• Visualizing solidarity and collaboration: The connection, celebration, and energy associated with a high five are expressed through a modern and powerful graphic language.
• Flexible modular system: The number “26” and the key visual framework are combined organically to express the conference’s values and scalability across different applications.

2) Visual Identity & Typography

• Bold and dynamic typography: Thick, linear typography and strong contrast create an impactful visual presence that remains noticeable in large offline event spaces.
• Use of motion graphics: The identity extends beyond static visuals through After Effects-based animation, creating a living motion identity.

3) Online and Offline Applications

• Event venue branding: The key visual is applied consistently across signage, banners, stage graphics, and staff merchandise, creating an immersive brand experience for attendees.
• Contrast between whitespace and light and dark tones: Bold graphic elements are balanced with restrained whitespace to achieve both readability and visual appeal.

• Strengths: Dynamic typography and motion graphics clearly communicate the energy and liveliness associated with conference design. Its modular event-branding system also scales effectively across a wide range of online and offline media.